Having built a reputation for delivering events with purpose, ECOsmart Certified Agency Blackberry Events, has partnered with event:decision, the global partner for responsible business in events, to strengthen responsible event performance and embed best practice across its client portfolio.
Through the collaboration, Blackberry Events has engaged with event:decision’s Impact framework, enabling the agency to systematically assess, benchmark, and improve environmental, social, and governance (ESG) practices across its events. The partnership supports Blackberry’s commitment to delivering high-quality events that align with client values while driving continual improvement in responsible delivery.
The approach moves beyond one-off sustainability actions, focusing instead on measurable performance, structured governance, and meaningful social value. By using event:decision’s data-led methodology, Blackberry can identify strengths, address gaps, and prioritise actions that have the greatest impact for clients and themselves.
Importantly, the framework allows Blackberry to tailor responsible event strategies to different event types and client objectives, ensuring responsibility is relevant, proportionate, and embedded,rather than treated as a bolt-on which is key when dealing with both public and corporate sector clients like Blackberry do.
“Working with event:decision is helping us take a more structured and consistent approach to responsible event management, from pitch to delivery,” said Jess Ford, Head of Events at Blackberry. “It gives us confidence that we are not only meeting expectations but actively improving performance and supporting our clients’ values in a meaningful and measurable way”
event:decision’s Impact tool assesses events across environmental responsibility, social value, and governance, enabling agencies and organisers to benchmark performance against peers and track progress overtime. This supports informed decision-making and helps drive value.
“Blackberry Event’s engagement shows how agencies can use data and insight to drive better outcomes for clients,” said Matt Grey at event:decision. “Responsible events are not about ticking boxes - they’re about making informed choices that align delivery with purpose, quality, and long-term value.”
The partnership reflects a growing shift within the events industry towards evidence-based responsibility, where performance is measured, governance is strengthened, and social and environmental considerations are integrated into event design and delivery.
To discuss planning your next event responsibly,please email hello@blackberry-events.co.uk or head over to our website to explore more of what we offer, www.blackberry-events.co.uk
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