We are all expected to take on these huge changes as a business and we are told to share knowledge, ignore impostor syndrome and shout our efforts from the rooftops as opposed to ‘Green Hushing’ but hardly anyone helps us understand how to avoid Green washing. This is common gap in knowledge for many of us no matter the sector we work in, which is why some of us shy away from talking about our initiatives loud and proud.
Did you know... Over 40% of green claims online are misleading - often by accident.
Here are some quick tricks for using the right terminology in your sustainability and CSR related communications:
1. Avoid broad terms such as ‘eco-friendly’ or‘sustainable’ and use softer more purposeful terms such as responsible unless you have data to back up more hard hitting claims
2. Stay clear of calling your business or it’s services or products ‘sustainable’ as nothing truly is ever sustainable
3. Remember sustainability is no longer just about considering our planet, but it is about environmental, social and governance as a holistic approach
4. Avoid Jargon as what good is this information if no one understands it
5. Be factual and back your claims up with evidence where possible
6. Include statistics, numbers or research to give credibility to your story
7. Don’t be boring! Keep messaging simple, clear and colourful
As an event organiser within an agency or a corporate organisation you may have come across something called a Carbon Calculator but you may have no idea what it is unless you are part of an organisation with a turnover above £36 million who to report their carbon emissions by law. A carbon calculator tool helps you measure and minimise the footprint of an event helping organisers making better informed decisions going forward.
It’s always good to have your chosen carbon calculator tool in your back pocket waiting for the moment you are asked by your colleague or client to ‘Measure the carbon footprint of an event’ you are responsible for. Alternatively you could just panic at the thought like most of us do to begin with. Explore options, take demos and speak to your certification partner about possible tools you could use and think carefully about ROI when comparing tools.
Ellie says:
“Be sure to avoid just looking at cost, yes this needs to be reasonable and in line with what you think you can charge your client however you also need to consider the end result, how it is formatted, what resource it takes from your team and how helpful it is in terms of future event planning recommendations.”
If you found that interesting here are some suggestions from us to find out a bit more about Blackberry Events and our events management services.
We are all expected to take on these huge changes as a business and we are told to share knowledge, ignore impostor syndrome and shout our efforts from the rooftops as opposed to ‘Green Hushing’ but hardly anyone helps us understand how to avoid Green washing. This is common gap in knowledge for many of us no matter the sector we work in, which is why some of us shy away from talking about our initiatives loud and proud.
Did you know... Over 40% of green claims online are misleading - often by accident.
Here are some quick tricks for using the right terminology in your sustainability and CSR related communications:
1. Avoid broad terms such as ‘eco-friendly’ or‘sustainable’ and use softer more purposeful terms such as responsible unless you have data to back up more hard hitting claims
2. Stay clear of calling your business or it’s services or products ‘sustainable’ as nothing truly is ever sustainable
3. Remember sustainability is no longer just about considering our planet, but it is about environmental, social and governance as a holistic approach
4. Avoid Jargon as what good is this information if no one understands it
5. Be factual and back your claims up with evidence where possible
6. Include statistics, numbers or research to give credibility to your story
7. Don’t be boring! Keep messaging simple, clear and colourful
As an event organiser within an agency or a corporate organisation you may have come across something called a Carbon Calculator but you may have no idea what it is unless you are part of an organisation with a turnover above £36 million who to report their carbon emissions by law. A carbon calculator tool helps you measure and minimise the footprint of an event helping organisers making better informed decisions going forward.
It’s always good to have your chosen carbon calculator tool in your back pocket waiting for the moment you are asked by your colleague or client to ‘Measure the carbon footprint of an event’ you are responsible for. Alternatively you could just panic at the thought like most of us do to begin with. Explore options, take demos and speak to your certification partner about possible tools you could use and think carefully about ROI when comparing tools.
Ellie says:
“Be sure to avoid just looking at cost, yes this needs to be reasonable and in line with what you think you can charge your client however you also need to consider the end result, how it is formatted, what resource it takes from your team and how helpful it is in terms of future event planning recommendations.”
If you found that interesting here are some suggestions from us to find out a bit more about Blackberry Events and our events management services.
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