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What do you do?

This is a frequently asked question not just at networking groups and ice breaker sessions at events but also socially by friends and family.

So you’d think that the vast majority of us would have an easy, clear and concise response apart from I’m an accountant or a designer or an event manager which doesn’t really tell people very much.

This is a question we regularly ask ourselves. After a few frivolous and amusing thoughts we start really testing the question by applying the 3 Why’s technique developed as 5 Why’s by Sakichi Toyoda and used within the Toyota Motor Corporation and modified by Ricardo Semler at Semco where "three whys" is practiced more broadly to cover goal setting and decision making.

It is also a technique we use with clients to uncover the underlying aims and objectives for hosting an event.

Because the truth is most people don’t really care what you do or even how you do it but why you do it can make a big difference to whether to buy from one business or another.

The conversation goes a bit like this….

What do we do?

We are an event management agency that helps our clients design, develop and deliver projects of all shapes and sizes.

But why?

To make sure that their event is as good as it can be and that their invited audience have an excellent experience.

Yes but why?

Well, if the event is as good as it can be and people have a great experience they will remember the core messages longer.

Okay but why?

By communicating their message clearly, we help clients engage their audience and inspire change.

So that’s why we do what we do, to help our clients create and deliver unforgettable events.

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