At a recent networking event I was asked ‘what does an event management agency do that the client team can’t do themselves?’
The answer is simple; experience.
Professional event managers will have organised hundreds if not thousands of events. They will have a deep understanding of the many facets of an event that need planning, and have experienced the very many things that can go wrong before, during and after the event.
Their knowledge and expertise in this area, often coming from personal experiences, means they know which questions to ask at the outset to design an event that aligns with the overall purpose and objectives, to understand what can be achieved in the time frame/budget and to determine what challenge the event could face and how we can prepare to face it.
Similar to the diagnosis of a doctor, architect or, dare I say, a bank manager, an event manager will take time at the first meeting to ask questions to understand the purpose of your event, whether you have an event idea in mind and what you need them to help you with.
The conversation got me thinking, what should a potential client expect me to ask them before deciding to appoint me to manage their important event?
The answers to the above questions create the ‘event landscape’. An outline picture of what the planned event will look and feel like. The landscape can now be developed, adding detail and colour to continue the painting analogy.